We’re in Bangkok to meet Hans Mueller, the executive creative director of the advertising and design agency JWT/Degree here. We have asked him to be our NextWorld Storytelling curator for Thailand and can’t wait to start working with him.
Hans has asked us to meet him at Spring and Summer, a unique restaurant concept that he developed with his partner. Located in two stunning restored Bauhaus style houses, the two restaurants are surrounded by lush gardens and beautiful tall trees.
Upon arrival, a host directs us to Summer, the chocolate-themed restaurant that lies across from Spring, the main restaurant which serves a whole range of pan-Asian dishes. We are shown into the reading room on the second floor, a comfortable private space shaded by beautiful old trees that offers views over the gardens and rest of the property. As we sink into the comfy armchairs, our host brings in two caffè lattes and a selection of delicate chocolate bonbons on a small tray.
“Well, this is certainly a good beginning,” says Maarten with a smile. “This whole place just exudes peace and serenity.”
“It also looks like we have something in common with Hans,” I say as I walk over to a series of black-and-white photos on the wall. “Travel to cool destinations and photography!”
As we admire the photos and try to recognize destinations, we hear the door behind us open and Hans walks in.
“Great to finally meet you!” he says as we shake hands.
“We were just admiring your photos,” I say. “Seems like you’ve travelled around the region quite a bit!”
“Any chance I get,” Hans says with a smile, “travel photography is one of my passions!”
“We’ll have a lot to talk about in that case!” says Maarten as we sit down, this time in the sofa corner. “I also heard you do a lot of NGO work. What kind of organizations do you work with?”
“I’ve supported and worked with various NGOs for many years now,” says Hans. “MTV Exit, which works on human trafficking; Greenpeace Thailand, which focuses on air pollution and wastewater treatment; the Water Giants, which works to stop child deaths through drowning – did you know that drowning is the number one killer of small children in South-East Asia? – and FREELAND, which fights wildlife crime and trafficking.”
“Wow, how you find the time to do all that in addition to your work for JWT/Degree?” I ask.
“I make time,” says Hans with a laugh. “No matter how busy I am! I mainly provide support in the area of communications, branding and digital strategy development as well.”
“What do you get from it?” asks Maarten. “Why do you do it?”
Hans is pensive for a moment and then answers: “I find it hugely gratifying to work with people who put others first. And it’s also humbling to be confronted with the realities around us – makes you realize how lucky you are. I think I can really say that this work has taught me the true meaning of compassion.”
Maarten looks at me and then at Hans. “Well, to me it sounds like the combination of your experience in branding strategy and communications on the one hand and the NGO world on the other fits perfectly with our world quest to find people and brands with a purpose!”
“Definitely,” I say. “So what do you say? Would you be willing to be our curator for Thailand?”
“Would love to!” says Hans with a smile. “When do we start?”
Tags: Hans Mueller, CoolBrands NextWorld Storytelling, NextWorld, CoolBrands Storytelling, Storytelling, CoolBrands, curator Thailand, coolbrands curator Thailand, hans, meeting hans mueller, mueller, Hans Mueller by CoolBrands – Hans-Werner Mueller – Summer Spring Bangkok Thailand #CBNWS #ATW80B