Brazilian creative Luciano Martins lives in São Paulo after periods spent abroad in London and Paris pursuing design studies, as well as an MBA. In 2005, he joined forces with businessman Fábio Mattar Puppi to establish Casa Petra where his creative mind is the driving force behind the event company’s extraordinary high-end ‘experiences’.
Experiences that run the gamut from private to corporate events and are reputed for their wow-factor and incredible attention to detail. An out-of-the-box original thinker, Luciano draws inspiration from global trends and travel. And, following demand from clients, created the 1-18 Project to extend these unique experiences to the interior design of homes and offices. Not only is this new venture currently listed as one of the Top 3 Companies in the state of São Paulo, but it has already garnered a coveted Webby Award for one project – CUBOCC – along the way. A busy man, Luciano is also the vice-president of Abrafesta, the Brazilian Association of Social Events, where he plays a societal and occasionally political role. I meet this remarkable man in Casa Petra.
The secret is in the details of the concept and the execution – Luciano Martins
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