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I help people find, deep in what they know and in the way things are, a flame that’s begging for more oxygen.  Together, we bring it up for air.  Then, through a process of strategy, planning, and communication, we create the infrastructure that helps their flame ignite the next big thing. 

Fun?  You bet.  End of story?  Hardly.  The next step is a complicated one:  leading culture change.   Remember that big leap?  These days,  the average person doesn’t wake up looking for yet another big change to make.  Study psychology and you’ll spend a good deal of time on the topic of resistance.  The challenge is to navigate a path that helps others welcome the change – not as someone else’s idea, but as the flame of their own desire.

 

Monica Worth – President, Voice Associates
https://signitt.com/monica-worth/

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