Want a fresh perspective on your toughest challenge? Listen to the podcast.
I help people find, deep in what they know and in the way things are, a flame that’s begging for more oxygen. Together, we bring it up for air. Then, through a process of strategy, planning, and communication, we create the infrastructure that helps their flame ignite the next big thing.
Fun? You bet. End of story? Hardly. The next step is a complicated one: leading culture change. Remember that big leap? These days, the average person doesn’t wake up looking for yet another big change to make. Study psychology and you’ll spend a good deal of time on the topic of resistance. The challenge is to navigate a path that helps others welcome the change – not as someone else’s idea, but as the flame of their own desire.
Monica Worth – President, Voice Associates