We’re at the Cannes Lions Festival of Creativity where we speak with Benoit Beaufils, Founding Partner of Innate Motion.  He shares his vision on Brand Activism and how they apply it in their business. He explains the essentials of sustainable business, based on collaboration.

Tags: Benoit Beaufils, Benoit, Beaufils, Cannes Lions, Innate, Innate Motion, Motion, #InnateMotion, CoolBrands, #CoolBrands, #CoolBrandsPeople, CoolBrands People, Brand Activism, #BrandActivism